The University of Texas at Austin Center for Media Engagement

The University of Texas at Austin Center for Media Engagement is a research center located in Austin, Texas, with a staff of 23 employees. The center is dedicated to fostering a vibrant American news media that effectively empowers the public to engage in democratic discourse. The Center for Media Engagement focuses on developing and testing web-based strategies to inform audiences, encourage meaningful discussions, and promote an understanding of diverse viewpoints. Their research analyzes the effectiveness of these strategies, measuring metrics like clicks and time spent on page to determine which approaches are most successful. The center's research methodology involves systematic testing to identify effective strategies for both journalistic and business goals. Their techniques are designed with contemporary newsrooms in mind, aiming to provide practical solutions for improving media engagement. For more information, visit mediaengagement.org.