EyeTrackShop Privacy Policy

EyeTrackShop is committed to protecting the privacy of our users and processing your personal information responsibly. This Privacy Policy explains how we collect, use, and share information when you use our website and services. We value the data you share with us and treat it with respect.

PRIVACY NOTICE FOR RESIDENTS OF CALIFORNIA, MONTANA, UTAH, DELAWARE, TEXAS, CONNECTICUT, VIRGINIA, COLORADO, AND OREGON: This Privacy Policy contains supplemental privacy provisions designed specifically for residents of California, Montana, Utah, Delaware, Texas, Connecticut, Virginia, Colorado, and Oregon. If you are a resident of one of these states, you may possess certain additional rights regarding the processing of your Personal Information.

Our Commitment to Data Privacy

EyeTrackShop believes in data minimization, transparency, and user control. We collect only the information necessary to provide and improve our services. We are transparent about how we use your data and provide you with choices about how your data is collected, used, and shared.

Information We Collect

We collect information about you from various sources when you use our website and services, including:

  • Information You Provide This includes personal information you provide directly, such as your name, email address, phone number, job title, and company name. We collect this information when you create an account, request a demo, or contact us.
  • Information from Third Parties We may collect information about you from third-party sources, such as data providers and integration partners. This information may include professional details like your job title, company name, and industry.
  • Publicly Available Information We may collect information about you from public sources and methods, such as information available on public APIs and the internet. This may include information from your business social network profiles.
  • Usage Information This includes information about how you use our website and services, such as the pages you visit, the features you use, and the time and date of your use.
  • Marketing Information This includes information about your interests and preferences, such as the types of products and services you are interested in. We collect this information when you sign up for our newsletters or marketing emails.
  • Cookies We use cookies and similar technologies to collect information about your browsing activity. This information helps us to improve our website and services and to personalize your experience.

Legal Basis for Processing

We collect and process your information based on your consent, our legitimate business interests, or legal obligations. For example, we collect your information with your consent when you create an account or sign up for our newsletters. We process your information for our legitimate business interests to provide and improve our services, communicate with you, and for marketing purposes. We may also process your information to comply with applicable laws and regulations.

How We Use Your Information

We use your information to:

  • Provide and Improve Services: We use your information to operate our website and services, personalize your experience, and improve our offerings.
  • Communicate with You: We use your information to communicate with you about your account, respond to your inquiries, and provide customer support.
  • Marketing: We may use your information to send you marketing communications about our products and services, and to personalize your marketing experience.
  • Sales and Recruiting: We may use your information, such as your job title and company name, to support our customers in their business-to-business (B2B) sales, marketing, and recruiting activities.
  • Analytics and Coaching: We use your information to analyze user behavior, improve performance, and provide coaching to our customers.
  • Streamline Operations: We use your information to enrich and cleanse data, automate workflows, and improve the efficiency of our operations.
  • Follow the Law: We may use your information to comply with applicable laws and regulations.

Information Sharing and Disclosure

We may share your information with:

  • Service Providers: We share information with trusted service providers who assist us with providing our website and services, such as payment processing, data analytics, and email marketing. We have contracts with these providers requiring them to protect your information.
  • Other Companies in Our Group: We may share your information with other companies in our group for business purposes, such as to provide you with a consistent experience across our services.
  • Government Agencies: We may disclose your information to government agencies if required by law or legal process.

Storing of Information

We store your information on our secure servers. We take reasonable steps to protect your information from unauthorized access, use, or disclosure.

Data Retention

We retain your information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. We may also retain your information for a longer period to comply with our legal obligations, resolve disputes, and enforce our agreements.

Your Rights

You have the following rights regarding your personal information:

  • Right to Access: You have the right to access the personal information we hold about you.
  • Right to Rectification: You have the right to have your personal information corrected if it is inaccurate or incomplete.
  • Right to Erasure: You have the right to request the deletion of your personal information, also known as the "right to be forgotten".
  • Right to Restriction of Processing: You have the right to restrict the processing of your personal information in certain circumstances.
  • Right to Data Portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format, and to transmit that data to another controller.
  • Right to Object: You have the right to object to the processing of your personal information in certain circumstances, including for direct marketing purposes.
  • Right Not to be Subject to Automated Decision-Making: You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you.

State-Specific Rights

For residents of California, Montana, Utah, Delaware, Texas, Connecticut, Virginia, Colorado, and Oregon, the following rights may be available (subject to applicable law):

  • Right to Know: You have the right to request information about the categories and specific pieces of personal information we have collected about you, the sources of the information, the purposes for collecting it, and the categories of third parties with whom we share it.
  • Right to Delete: You have the right to request the deletion of your personal information.
  • Right to Opt-Out of Sale/Sharing: You have the right to opt-out of the sale or sharing of your personal information.
  • Right to Non-Discrimination: We will not discriminate against you for exercising your rights.

Please be advised: We are legally required to implement reasonable procedures to verify your identity before fulfilling certain requests. Be aware that the exercise of these rights may be subject to limitations and exceptions provided by law, including those designed to protect compelling public interests (e.g., the prevention or investigation of criminal activity) and our legitimate interests (e.g., preserving legal privilege). If we are unable to authenticate your identity through our website, we may request additional information, such as your name, email address, and phone number, for verification purposes. Responses to requests to exercise these rights may be granted in full, in part, or not at all, depending on the specific request and relevant legal provisions. If we are unable to grant your request, we will provide you with a notification of denial, including the legally required reasons for our inability to comply.

Your Choices

You have the following choices regarding your information:

  • Marketing Communications: You can opt out of receiving marketing communications from us by following the unsubscribe instructions in our emails or by contacting us at [email protected].
  • Access and Update: You can access and update your personal information by logging into your account or contacting us.
  • Data Deletion: You can request that we delete your account and personal information by contacting us. We will comply with your request unless we have a legal obligation to retain your information.
  • Data Sharing: You can opt out of having your data shared with third parties for marketing purposes by contacting us.

Cookies

We use cookies and similar technologies to collect information about your browsing activity. This information helps us to improve our website and services and to personalize your experience. You can manage your cookie preferences through your browser settings.

Changes to this Policy

We may update this Privacy Policy from time to time. We will post any changes on our website.

Contact Us

If you have any questions about this Privacy Policy, please contact us at [email protected].

Children

Our website and services are not intended for children under the age of 18. We do not knowingly collect personal information from children under 18.

Summary

This Privacy Policy outlines how EyeTrackShop collects, uses, and shares your information when you use our website and services. We are committed to protecting your privacy and providing you with choices about how your data is handled. We encourage you to read this policy carefully and contact us if you have any questions.

Last updated: February 15, 2025