Mike Mcguirk's Email & Phone

Mike McGuirk is Senior Vice President of Behavioral Sciences at iKnowtion, and is responsible for leading client engagements, providing data-driven marketing and analytic guidance to optimize the impact of our clients' marketing programs and expenditures. For almost 20 years Mr. McGuirk has been helping clients leverage customer information using the latest data mining, segmentation and modeling techniques. Mr. McGuirk's work has been applied in the automotive, telecommunications, energy, retail, financial services and non-profit sectors. Prior to joining iKnowtion, Mr. McGuirk managed Analytic Services for Elm Square Interactive, and provided leadership across Operations and Professional Services. Mr. McGuirk was also Vice President at Epsilon Data Management, managing the Analytic Consulting Group. He holds a B.A. in Marketing from the University of Maine and an M.B.A. from Bentley College.