Mark Breading's Email & Phone

Mark Breading, a Partner at SMA, is the one to turn to for provocative thought leadership concerning insurance industry challenges, opportunities, and technology options. He has exceptional knowledge and experience in all aspects of Customer Centricity - CCM, CRM, customer insights, ECM, data and analytics, and more. Both insurers and IT solution providers look to Mark for everything from future vision to strategic key account marketing. Mark has over 25 years of insurance and information technology experience in a variety of leadership roles. He has held both technical and business roles in sales, consulting, marketing, and business strategy, including roles as IBM's Global Insurance Strategist, Global Insurance Marketing Leader, and Director of Global Executive Conferences for insurance and banking. In these roles, he has advised C-level executives around the world. Strategic account planning and partnership strategies are two specialty areas for Mark. He developed and implemented a methodology for strategic account planning that is being used by IT solution providers to increase penetration in key accounts. Mark has also led the development of joint partner strategies for insurance IT solution providers. In addition, Mark founded Strategy & Marketing LLC, a firm providing strategic consulting services to the insurance, banking, and information technology industries. As an independent consultant, he has advised IT companies serving the insurance industry as well as financial services organizations. Mark is a graduate of Bucknell University with a BSBA in Accounting and a graduate of IBM's Systems Research Institute with a major in Software Systems.