Leslie Laredo's Email & Phone

Leslie Laredo is an interactive and Internet advertising pioneer with more than 25 years in the online and interactive industry. She has been instrumental in changing the face of the interactive media business and dramatically improving the knowledge and skills of media professionals on how to buy and sell interactive media. Leslie has trained and consulted with start-ups, Fortune 500 companies, small to large advertising agencies and multi-brand media publishers. Her training and consulting services have been used and valued by C-level executives, vice presidents, sales and account managers, and media buyers and planners. She has worked with CPG and B2B brand and marketing managers spanning many industries including automotive, travel, financial, pharmaceutical and many others to educate their teams on how to plan, buy and sell digital media. Leslie's insights and training have allowed sales organizations to more efficiently meet the needs of their advertisers while maximizing revenues. She has also worked with agencies of all sizes to be more effective in delivering online media strategies as well transitioning their businesses to provide the thought leadership and digital media and marketing skills increasing required to keep and acquire clients. In 1983, Ms. Laredo started her interactive career selling advertising on a local public access videotex system. Starting in 1986, she spent six years selling advertising for Prodigy and then 4 years setting up advertising strategies and programs for Ziff-Davis Interactive, Interchange Online Network, and AT&T Business Network. In 1996, Ms. Laredo co-founded one of the first Internet advertising rep firms, Network 1.0 which was acquired by Softbank in June 1996. That year, she also helped launch the Internet Advertising Bureau (IAB), the standard-setting industry trade association. Leslie holds a Bachelors of Science degree from Cornell University and studied International Management at the University of Texas. Leslie was also recently selected to serve as a board member to Breastcancer.org.