Ellen Davis's Email & Phone

Ellen Davis joined the National Retail Federation in 2002 and was named Vice President in 2008. She is responsible for helping shape NRF's communications strategy, acting as a primary NRF spokesperson, and conducting analysis of NRF consumer research and industry trends. In 2007, Davis was named one of the ?15 to Watch? by PR News magazine, a top public relations publication. The award recognizes fifteen budding PR leaders and creative practitioners in the public relations field. During her tenure at NRF, Davis has been responsible for evaluating NRF positions on a variety of retail topics including e-commerce, consumer spending, the economy, and loss prevention. By analyzing research from NRF division Shop.org, Davis identified a trend of consumers shopping online after Thanksgiving weekend and coined the phrase Cyber Monday? for the Monday after Thanksgiving. Cyber Monday is now considered by the media, consumers and retailers as the official kickoff of the online holiday shopping season. As an NRF representative, Davis has appeared on dozens of broadcast news programs including Your World with Neil Cavuto, Squawk Box, and Good Morning America. She has also been quoted numerous times in USA Today, the Wall Street Journal, and the New York Times. Prior to joining NRF, Davis worked at a retail advertising agency in St. Louis. She also served as a media spokesperson for the Annual Better Homes & Gardens/Barbie mall tour in 2001. Davis graduated with a degree in communication from Millikin University in Decatur, IL. She was born and raised in Galesburg, IL, and now lives with her husband in Alexandria, VA.