David Strauss's Email & Phone

email: [email protected] phone: 410 377-7880 x15 David Strauss's work focuses on institutional positioning, enrollment interests, and advancement, including: market research and analysis, integration of marketing and strategic planning, development of marketing and communications strategies and tactics, analysis and planning of pricing and financial aid, and creation of communications tools. David has been instrumental in developing econometric modeling techniques to assist colleges and universities in optimizing their use of financial aid and survey research-based techniques for analyzing and planning tuition pricing and strategic planning initiatives. His work on promotional communications has won a number of major national awards. Education B.S. in political science, Massachusetts Institute of Technology (MIT) B.S. in mechanical engineering, MIT M.B.A. in management and marketing, Wharton School, University of Pennsylvania More About David David likes to think his commitment to this profession derives from an idealistic belief in the critical work done by educational and other non-profit institutions and a heartfelt conviction that the stronger institutions are individually the more good they can do for society as a whole. In fact, his interest in institutional strategy began with public policy, through the issues and organizations he dealt with early in his career as a legislative aide to Lawton Chiles, the senior United States Senator from Florida. After two years as the only person he knew in the Wharton MBA program who aspired to work with non-profits, rather than in investment banking or corporate consulting, he signed on with the Barton-Gillet Company, the leader in higher education marketing at the time. David counts as one of the happiest days of his lifefollowing his wedding, the births of his children, and a few other choice momentsthe day in 1994 when he, Ben Edwards, and Rick Hesel founded Art & Science Group. Then senior vice president of Barton-Gillet, he had long had an itch to run a small business that pursued the vision and lived by the principles he shared with his new partners. David's work tends to be on high-level strategy, informed by rigorous empirical research. He has been instrumental in the development of the most sophisticated methodologies available today to guide the decisions of mission-driven organizations. An early pioneer in addressing institutional issues from a market positioning perspective beginning in the 1980's, he went on to apply econometric modeling techniques to help colleges and universities optimize their use of financial aid and student recruitment efforts. Since the mid-1990's, he has led the development of survey research-based techniques for analyzing and planning tuition pricing, strategic planning, and brand positioning initiatives.