Daniel Serfaty's Email & Phone

Chairman & CEO Daniel Serfaty is Aptima's Principal Founder, establishing and implementing a vision for Aptima as the premier Human-Centered Engineering business in the world. In addition to his management duties at Aptima, Mr. Serfaty? s current work involves the technical leadership and coordination of inter-disciplinary projects for government agencies and private industries in conjunction with several academic, industrial and government teams. These efforts investigate factors that drive organizational performance, expertise development and human-systems integration in large-scale technology-rich socio-technical systems. Prior to founding Aptima in 1995, Mr. Serfaty was engineering group leader and program manager at Alphatech (now BAE Systems), where he coordinated projects in the decision-making, training, and human engineering areas. For the last 25 years Mr. Serfaty's research interests have included the application of rigorous modeling and experimental methods to improve decision-making performance, develop expertise in field settings, and apply systems engineering methods to the design of large-scale organizations. In addition to his technical pursuits, his many industry activities include participating in various technology leadership forums, and serving on the board of directors of small technology businesses. Mr. Serfaty's academic background includes undergraduate degrees in Mathematics/Physics, Psychology, and Aeronautical Engineering from the Université de Paris and the Technion, Israel Institute of Technology, an MS in aeronautical engineering (Technion), and a M.B.A. in International Management from the University of Connecticut. His doctoral work at the University of Connecticut pioneered a systematic approach to the analysis of distributed decision-making in dynamic and uncertain environments. Publications Freeman, J., Grande, D., & Serfaty, D. (2009). A model of organizations, systems, and technologies. Proceedings of Delft Cooperation on Intelligent Systems Human Factors Event 2009, 13-14 October, Delft, The Netherlands. Grande, D., Black, J. T., Freeman, J., Sorber, T., & Serfaty, D. (2009). Use of dynamic models and operational architecture to solve complex Navy staffing challenges. Proceedings of the MODSIM WORLD 2009, Virginia Beach, VA. Levchuk, G., Skarin, B., Pattipati, K., & Serfaty, D. (2008). SECURE: Stochastic Enhanced Control of Unstable Regional Environments. Proceedings of the 13th International Command and Control Research and Technology Symposium, Seattle, WA. Kemple, W., Kleinman, D., Weil, S. A., Grier, R., Hutchins, S., Hocevar, S., & Serfaty, D. (2006). Field observations of an Expeditionary Strike Group: A prerequisite to model-driven experimentation of adaptive C2 processes. Proceedings of the 11th International Command and Control Research and Technology Symposium, Cambridge, UK. Levchuk, Y., Levchuk, G., Grier, R., Weil, S. A., & Serfaty, D. (2006). Empirically-driven analysis for model-driven experimentation: From lab to sea and back again (Part 2). Proceedings of the 2006 Command and Control Research and Technology Symposium, San Diego, CA. Weil, S. A., Kemple, W. G., Grier, R., Hutchins, S. G., Kleinman, D., & Serfaty, D. (2006). Empirically-driven analysis for model-driven experimentation: From lab to sea and back again (Part 1). Proceedings of the 2006 Command and Control Research and Technology Symposium, San Diego, CA. MacMillan, J., Diedrich, F. J., Entin, E. E., & Serfaty, D. (2005). How well did it work? Measuring organizational performance in simulation environments. In W. B. Rouse & K. R. Boff (Eds.), Organizational simulation (pp. 253-272). New Jersey: John Wiley. Popp, R. L., Levchuk, G., Serfaty, D., Allen, D., Meirina, C., Yu, F., Ruan, S., Pattipati, K.R., & Lazaroff, M. (2005). SPEYES: Sensing and Patrolling Enablers Yielding Effective SASO. Proceedings of the 2005 IEEE Aerospace Conference, Big Sky, MT. See, K. E., Weil, S. A., Entin, E. E., Moore, R. A., Pattipati, K., Meirina, C., Kleinman, D., Downes-Martin, S., Hovanec, R. S., Bailey, A., Diedrich, F. J., & Serfaty, D. (2005).Test environment for FORCEnet concepts. Proceedings of the 2005 Command and Control Research and Technology Symposium, Washington, DC. Weil, S. A., Levchuk, G., Downes-Martin, S., Diedrich, F. J., Entin, E. E., See, K. E., & Serfaty, D. (2005). Supporting organizational change in command and control: Approaches and metrics. Proceedings of the 2005 Command and Control Research and Technology Symposium, Washington, DC. Entin, E. E., Weil, S. A., See, K. A., & Serfaty, D. (2005). Understanding team adaptation via team communication. Paper presented at the Human Systems Integration Symposium, Arlington, VA. Entin, E. E., Weil, S. A., Kleinman, D. L., Hutchins, S. G., Hocevar, S. P., Kemple, W. G., & Serfaty, D. (2004). Inducing adaptation in organizations: Concept and experiment design. Proceedings of the 2004 Command and Control Research and Technology Symposium, San Diego, CA. MacMillan, J., Entin, E. E., & Serfaty, D. (2004). Communication overhead: The hidden cost of team cognition. In E. Salas & S. M. Fiore (Eds.), Team cognition: Process and performance at the inter and intra-individual level. Washington, DC: American Psychological Association. Popp, R., Pattipati, K., Willett, P., Serfaty, D., Stacy, W., Carley, K., Allanach, J., Tu, H., & Singh, S. (2004). Collaboration and modeling tools for counter-terrorism analysis. IEEE International Conference on Computational Intelligence for Homeland Security and Personal Safety, Venice, Italy. Entin, E. E., Diedrich, F. J., Kleinman, D. L., Kemple, W. G., Hocevar, S. G., Rubineau, B., & Serfaty, D. (2003). When do organizations need to change (Part II)? Incongruence in action. Proceedings of the 2003 Command and Control Research and Technology Symposium, Washington, DC. Johnston, J. H., Freeman, J., & Serfaty, D. (2003). Performance measurement for diagnosing and debriefing distributed command and control teams. Proceedings of the 8th International Command and Control Research and Technology Symposium, Washington, DC. Entin, E. E., Diedrich, F. J., MacMillan, J., & Serfaty, D. (2002). Awareness and C2 organizational structure. Proceedings of the 2002 Command and Control Research and Technology Symposium, Monterey, CA. Freeman, J. T., & Serfaty, D. (2002). Team collaboration for command and control: A critical thinking model. Proceedings of the 2002 Command and Control Research and Technology Symposium, Monterey, CA. Lintern, G., Diedrich, F. J., & Serfaty, D. (2002). Engineering the community of practice for maintenance of organizational knowledge. Proceedings of the 2002 IEEE 7th Conference on Human Factors and Power Plants, Scottsdale, AZ. MacMillan, J., Entin, E. E., & Serfaty, D. (2002). From team structure to team performance: A framework. Proceedings of the Human Factors and Ergonomics Society 46th Annual Meeting. Santa Monica, CA: HFES. MacMillan, J., Paley, M. J., Levchuk, Y. N., Entin, E. E., Serfaty, D. & Freeman, J. T. (2002). Designing the best team for the task: Optimal organizational structures for military missions. In M. McNeese, E. Salas, & M. Endsley (Eds.), New trends in cooperative activities: System dynamics in complex settings. San Diego, CA: Human Factors and Ergonomics Society Press. Freeman, J., & Serfaty, D. (2002). Team critical thinking. Proceedings of the 7th International Command and Control Research and Technology Symposium, Monterey, CA. Entin, E. B., Serfaty, D., Elliot, L. R., & Schiflett, S. G. (2001). DMT-RNet: An Internet-based infrastructure for distributed multidisciplinary investigations of C2 performance. Proceedings of the 6th International Command and Control Research and Technology Symposium, Annapolis, MD. Hess, K. P., Entin, E. E., Hess, S. M., Hutchins, S. G., Kemple, W. G., Kleinman, D. L., Hocevar, S. P., & Serfaty, D. (2000). Building adaptive organizations: A bridge from basic research to operational exercises. Proceedings of the 2000 Command and Control Research and Technology Symposium, Monterey, CA. Hess, S. M., Hess, K. P., Kemple, W. G., Hocevar, S. P., Entin, E. E., & Serfaty, D. (2000). From laboratory to field-testing A2C2 concepts during global warfare exercises. Proceedings of the 2000 Command and Control Research and Technology Symposium, Monterey, CA. Poirier, J., MacMillan, J., Hess, K., Freeman, J., & Serfaty, D. (2000). Conceptual description: The Sophisticated Automatic Policy-Generation Executor (SAGE) tool. Proceedings of the 2000 Command and Control Research and Technology Symposium, Naval Postgraduate School, Monterey, CA. Entin, E. E., & Serfaty, D. (1999). Adaptive team coordination. Human Factors, 41, 312-325. Entin, E. E., & Serfaty, D. (1999). The art of designing model based experiments. Proceedings of the 1999 Command and Control Research and Technology Symposium, Newport, RI. Hess, S. M., MacMillan, J., Serfaty, D., & Elliot, L. (1999). From cognitive task analysis to simulation: Developing a synthetic team task for AWACS Weapons Directors. Proceedings of the 1999 Command and Control Research and Technology Symposium, Newport, RI. MacMillan, J., Paley, M. J., Levchuk, Y. N., & Serfaty, D. (1999). Designing the information space and physical layout for a command center based on an optimized organizational structure. Proceedings of the 1999 Command and Control Research and Technology Symposium, Newport, RI. MacMillan, J., Paley, M. J., Serfaty, D. & Levchuk, Y. (1999). Designing the best team for the task: A method that combines algorithms, heuristics, and expert judgment. Proceedings of the Human Factors and Ergonomics Society 43rd Annual Meeting. Santa Monica, CA: HFES. Paley, M. J., MacMillan, J, Serfaty, D. & Levchuk, Y. (1999). Designing optimal organizational structures for combat information centers in the next generation of Navy ships. Proceedings of the 1999 Command and Control Research and Technology Symposium, Newport, RI. Serfaty, D. (1999). Lessons learned from the A2C2 experience. Proceedings of the 1999 Command and Control Research and Technology Symposium, Newport, RI. Entin, E. E., MacMillan, J., & Serfaty, D. (1998). Analysis of organizational processes in adaptive command and control architectures. Proceedings of the 1998 IEEE Systems, Man, and Cybernetics Conference, San Diego, CA. Levchuk, Y. N., Pattipati K. R., Kleinman, D. L., & Serfaty, D. (1998). Designing adaptive organizations to process a complex mission: Algorithms and applications. Proceedings of the 4th International Command and Control Research and Technology Symposium, Stockholm, Sweden. Levchuk, Y. N., Pattipati K. R., Kleinman, D. L., & Serfaty D. (1998). Normative design of adaptive organizations to process a complex mission: Theory, algorithms, and applications. Proceedings of the 1998 Command and Control Research and Technology Symposium, Monterey, CA. Serfaty, D., Entin, E. E., & Johnston, J. H. (1998). Team coordination training. In J. A. Cannon-Bowers & E. Salas (Eds.), Making decisions under stress: Implications for training and simulation (pp. 221-245). Washington, DC: American Psychological Association. Anastasi, D. L., Hutton, R., Thordsen, M., & Serfaty, D. (1997). Cognitive function modeling for capturing complexity in system design. Proceedings the 1997 IEEE International Conference on Systems, Man, and Cybernetics, 1, 221-226. Entin, E. E., & Serfaty, D. (1997). Sequential revision of beliefs: An application to complex decision making situations. IEEE Trans. on Systems, Man, and Cybernetics, 27, 289-301. Freeman, J. T., Cohen, M. S., & Serfaty, D. (1997). Information overload in the digital Army: Simulator-based training for prevention, detection & cure. Proceedings of the 1997 Command and Control Research and Technology Symposium, Washington, DC. Serfaty, D., & Entin, E. E. (1997). Team adaptation and coordination training. In R. Flin, et. al. (Eds.), Decision making under stress: Emerging themes and applications (pp. 170-184). Brookfield, VT: Ashgate Publishing Co. Serfaty D., MacMillan J., Entin, E. E., & Entin E. B. (1997). The decision-making expertise of battle commanders. In C. E. Zsambok and G. Klein (Eds.), Naturalistic decision-making. New York: Lawrence Erlbaum. Deckert, J. C., Entin, E. B., Entin, E. E., MacMillan, J., & Serfaty, D. (1996). Military command decision making expertise. ARI Research Note 96-15. U.S. Army Research Institute for the Behavioral and Social Sciences, Alexandria, VA. Entin, E. B., Entin, E. E., & Serfaty, D. (1996). Displaying automated-system information in target recognition for command and control. Proceedings of the 1996 Command and Control Research and Technology Symposium. Serfaty, D., & Entin, E. E. (1995). Shared mental models and adaptive team coordination. Proceedings of the First International Symposium on Command and Control Research and Technology, National Defense University, Washington, DC. Serfaty D. (1995). Team coordination as a model for multi-agent training. In C. A. Ntuen & E. H. Park (Eds.), Human interaction with complex systems: Conceptual principles and design practice. Norwell, MA: Kluwer Academic Publishers. MacMillan, J., Entin, E. B., & Serfaty, D. (1994). Human fusion of image and numeric information in machine-aided target recognition. Proceedings of the Human Factors and Ergonomics Society 38th Annual Meeting. Santa Monica, CA: HFES. MacMillan, J., Serfaty, D., Entin, E. E., & Helin, W. C. (1994). Personal instruction module for electronic warfare adaptive tutor (TR-657). Burlington, MA: ALPHATECH, Inc. Serfaty, D. S., Entin, E. E., & Deckert, J.C. (1994). Implicit coordination in command teams. In A. H. Levis & I. S. Levis (Eds.), Science of command and control: Part III coping with change (Aip information systems) (87-94). MacMillan, J., Entin, E. B., & Serfaty, D. (1993). Evaluating expertise in a complex domain-Measures based on theory. Proceedings of the Human Factors and Ergonomics Society 37th Annual Meeting. Santa Monica, CA: HFES. Serfaty, D., Entin, E. E., & Deckert, J. C. (1993). Team adaptation to stress in decision making and coordination with implications for CIC team training (TR-564, Volumes I & II). Burlington, MA: ALPHATECH, Inc. Serfaty, D., Entin, E. E., & Volpe C. (1993). Adaptation to stress in team decision-making and coordination. Proceedings of the Human Factors and Ergonomics Society 37th Annual Meeting. Santa Monica, CA: HFES. Serfaty, D. S., & Michel, R. M. (1991). Towards a theory of tactical command expertise. Proceedings of the Symposium of C2 Research (pp. 230-241). McLean, VA. Saisi, D. L., & Serfaty, D. (1988). A model-based approach to human-system interface design for distributed tactical control. Proceedings of the 1988 JDL Command and Control Research Symposium, Monterey, CA.