Anthony Bruce's Email & Phone

Anthony Bruce, Chief Executive Officer of APT, is a leading management adviser on marketing and growth strategy for Global 2000 organizations. He assists clients in evaluating business strategies across a range of issues including: customer targeting, pricing, promotion, media spend, merchandizing, capital investment, expense reduction, network design, site selection, and acquisition strategy. Mr. Bruce has extensive experience working across industries including: retail banking, apparel, specialty retail, insurance, electronics, office supply, grocery, QSR, hardlines, consumer products, oil and gas, credit cards, mortgage banking, building products, casual dining, consumer packaging, pharmaceutical distribution, and hospitality. Throughout his career, Mr. Bruce has focused on the creation of innovative, data-driven programs that guide strategic decisions. Prior to co-founding Applied Predictive Technologies, Mr. Bruce was with McKinsey & Company in its Financial Institutions Group, with Morgan Stanley in the firm's Investment Banking Division, with Strategic Planning Associates in its Consulting Division, and with Applied Energy Services. Mr. Bruce received a MBA from the Stanford Graduate School of Business, where he was an Arjay Miller Scholar. He holds a BA with distinction in Mathematics and Economics from Yale University, where he graduated magna cum laude.