Whitewater

Whitewater is an outdoor lifestyle brand operating as a non-profit organization headquartered in Charlotte, North Carolina. The organization employs 91 individuals and generates an annual revenue of $500 million. Whitewater promotes, protects, and manages resources to expand access to recreational outdoor experiences. Their mission centers on lowering barriers and inspiring individuals to engage in outdoor activities, based on the belief that humans have an innate drive to play outside. Whitewater achieves this mission through the operation of multiple locations across the United States, alongside the creation and distribution of engaging content including films, online resources, and articles. The organization's flagship facility, the U.S. National Whitewater Center, opened in 2001 and serves as a hub for outdoor enthusiasts. Whitewater offers a range of programs and activities to connect people with nature. To learn more about Whitewater and its initiatives, visit their website at whitewater.org.