Waypoint

Waypoint is an organization based in the United States, formed in 2008. Owned by seven independent regional brokers, Waypoint was initially established to drive improvements within the foodservice broker industry. The organization has grown to develop comprehensive sales training programs, advanced analytics, innovative technology platforms, and forward-thinking organizational structures. Waypoint members focus on providing exceptional service to all industry participants with the goal of enhancing the consumer experience. They offer a range of services and expertise tailored to the evolving needs of the foodservice industry. Waypoint distinguishes itself through its commitment to best practices and standards of excellence. Members undergo rigorous audits to ensure compliance with defined best practices. This dedication to continuous improvement, combined with collaboration with industry partners, allows Waypoint brokers to stay ahead of the curve and effectively meet the evolving demands of the market. For more information about Waypoint and its member brokers, visit www.waypointfs.com.