VISIT FLORIDA Inc

VISIT FLORIDA Inc. is a not-for-profit corporation based in Tallahassee, Florida. It is a public/private partnership established in 1996 by the Florida Legislature to serve as the state's official tourism marketing corporation. The company employs 109 people and generates $50 million in annual revenue. VISIT FLORIDA focuses on marketing Florida as a travel destination to visitors worldwide. They achieve this through various initiatives, including cooperative advertising campaigns, promotional programs, and participation in domestic and international travel trade shows. The company also works closely with travel agents, tour operators, and meeting and event planners. VISIT FLORIDA operates Florida's four Official Welcome Centers and fosters strategic partnerships with prominent tourism businesses across the state, such as Busch Gardens Tampa, Experience Kissimmee, LEGOLAND Florida Resort, SeaWorld Parks & Resorts Orlando, and Universal Orlando Resort. VISIT FLORIDA's website, visitflorida.com, serves as a resource for travelers seeking information about Florida destinations, attractions, and tourism-related services.