Visit Central Florida

Visit Central Florida is a division of Polk County Government based in Auburndale, Florida. As Polk County’s official tourism and marketing management organization, the company employs 26 people and generates $15.6 million in annual revenue. Visit Central Florida promotes Polk County as a tourist destination, aiming to increase visitation and economic impact. They work to generate revenue from the tourist development tax, which funds their sales and marketing operations, as well as the development and improvement of infrastructure to attract tourists. The organization highlights Polk County's convenient location between Orlando and Tampa, making it an easy drive to Central Florida attractions, Gulf and Atlantic beaches, and Florida's newest attractions like LEGOLAND Florida, Safari Wilderness Ranch, and Streamsong Resort. They also emphasize the area's historic attractions, such as Bok Tower Gardens, Fantasy of Flight, and the Frank Lloyd Wright “Child of the Sun” collection at Florida Southern College. Visit Central Florida can be reached through their website at visitcentralflorida.org.