Virtue Labs LLC

Virtue Labs LLC is a company based in Raleigh, North Carolina, specializing in the production of prestige hair care products. The company employs 59 people and generates an annual revenue of $33.9 million. Virtue Labs focuses on developing and selling hair care products featuring their proprietary ingredient, Alpha Keratin 60ku®. This unique ingredient is a whole, human protein derived from ethically-sourced human hair, unlike fragmented keratin found in most hair care products. Virtue Labs claims that Alpha Keratin 60ku can repair and improve hair health, leading to reduced frizz, repaired split ends, increased thickness, and enhanced color vibrancy. The company emphasizes the scientific backing behind their products, highlighting that their claims are supported by independent, third-party clinical testing. Virtue Labs asserts that after just five uses, their products with Alpha Keratin 60ku can deliver significant improvements in various hair quality aspects. For more information about Virtue Labs and their products, please visit their website at virtuelabs.com.