Varsity Team

Varsity Team is a small United States-based company with three employees and annual revenue of $2.5 million. The company specializes in collegiate marketing and management, focusing on the apparel and gift industry. Varsity Team assists sportswear and gift vendors in developing and selling product lines to both on-campus and off-campus collegiate retailers. They offer consulting and management services to help clients navigate the collegiate bookstore marketplace. Their expertise includes analyzing sales history, account history, representative history, and sales figures to develop effective strategies. The company's services encompass a wide range of areas, including large account prospecting, strategic planning for growth, program selling, introducing complementary product lines, recruiting and retaining salespeople, designing sales compensation programs, and even outsourcing graphic programs. They also assist in redeveloping sales representative tools, establishing rack and merchandising programs, and forging partnerships with key organizations like Nebraska Book Company, College Bookstores of America, ICBA, and Connect to One. Varsity Team is committed to expanding its clients' reach beyond the collegiate market. They offer tailored services for entering the gift shop/fan shop and grocery store/mass distribution channels, including recruiting sales staff, developing sales compensation plans, and establishing rack and merchandising programs.