Upshot

Upshot is a full-service advertising and activation agency headquartered in Chicago, Illinois. Founded in 1994, the company employs 246 individuals and generates $50 million in annual revenue. Upshot specializes in developing brand-building ideas that inspire participation and build equity for brands across various sectors. Their portfolio includes collaborations with prominent companies like Corona Extra, Google, Quaker, Newell, Bibigo, Therma-Tru, and Karo. The agency prides itself on its cultural curiosity, progressive mindset, and commitment to diversity, with six out of eight executive leadership positions held by females or members of minority communities. Driven by a passion for creativity, digital fluency, and cultural agility, Upshot aims to guide brands through the complexities of a rapidly changing world. The agency's core values center on finding clarity and opportunity within a landscape where commerce, culture, media, and technology intertwine. Upshot encourages interested parties to visit their website at up shot.agency to learn more.