Trust Metrics

Trust Metrics is a United States-based company operating out of New York, New York. This one-employee business generates $5.2 million in annual revenue. Trust Metrics provides a brand safety planning tool designed specifically for programmatic advertising. Their platform helps advertisers identify high-quality publishers for their campaigns, focusing on factors beyond mere safety concerns. The company's approach considers factors like content freshness, page design, user experience, editorial depth and breadth, and hundreds of other unique features to generate an overall quality score and safety ratings. This combination of machine and human analysis provides advertisers with valuable insights into the quality of potential ad placements, allowing them to make informed decisions even when dealing with a large number of domains. Advertisers can utilize Trust Metrics' scoring system to create custom, scalable whitelists that align with their specific quality, safety, and contextual targeting needs. For more information, visit their website at trustmetrics.com.