Trax

Trax is a privately held company based in Boston, Massachusetts, with 837 employees. The company generates $226 million in annual revenue. Trax provides a retail platform that empowers brands and retailers to leverage digital technologies to create exceptional shopping experiences. Their platform enables customers to gain real-time insights into in-store activity, allowing them to optimize their operations and focus on delivering exceptional customer service. Trax offers a comprehensive suite of solutions, including dynamic merchandising, in-store execution, shopper engagement, market measurement, analytics, and shelf monitoring. These solutions are designed to drive positive shopper experiences and unlock revenue opportunities at every point of sale. Trax distinguishes itself as a leader in computer vision and autonomous data collection. The company continuously pushes the boundaries of innovation by developing advanced technologies and methodologies. For more information about Trax and its solutions, please visit http://www.traxretail.com.