tracx

Tracx is a software company headquartered in Bethesda, Maryland. The company employs 10 people and generates $50 million in annual revenue. Tracx offers a social business cloud solution designed to help enterprises build their brand, attract new customers, service existing ones, and connect with key audiences. Their platform analyzes vast amounts of geographic, demographic, and psychographic data from the social web to provide insights into customers, competitors, and influencers. This data is then used to power the company's Social Recommendation Engine, which enables smarter interactions and delivers meaningful business results. Tracx's solution is used by some of the world's most respected brands, including Sears, The New York Times, and Comcast. These companies leverage Tracx to identify and target audiences, improve planning, enhance monitoring, and effectively engage consumers. For more information, visit www.tracx.com.