Too Faced Cosmetics

Too Faced Cosmetics is a cosmetics company based in Irvine, California. Founded in 1998 by Jerrod Blandino and Jeremy Johnson, the company has grown to employ 263 people and generates $50 million in annual revenue. Too Faced offers a range of makeup products designed to empower and celebrate individuality. Their product line includes eyeshadows, lip plumpers, makeup brushes, and various other cosmetics. The company prides itself on creating innovative formulas, such as the first glitter eyeshadow and effective lip plumper. They are committed to being cruelty-free and never test their products on animals. The company distinguishes itself by emphasizing the fun and joyful aspects of makeup, believing it to be a tool for self-expression and confidence. Too Faced's commitment to quality and innovation is evident in their use of smart ingredients and their first-to-market products. To learn more about Too Faced Cosmetics and their products, visit their website at toofaced.com.