Thoroughbred Research Group

Thoroughbred Research Group is a full-service research firm located in Louisville, Kentucky. The company has 40 employees and generates $100 million in annual revenue. Thoroughbred Research Group specializes in providing a full range of research services, including mail, phone, and online research methodologies. They assist clients with brand health assessments using their proprietary ThoroughBrand® Brand Health tool, product testing, and customer satisfaction surveys. The company distinguishes itself through its commitment to rigorous data collection, expertise in quantitative methods like sample design and statistical analysis, and the integration of new technologies into traditional survey research methods. Thoroughbred Research Group also offers qualitative research services, including focus groups, online bulletin boards, in-depth interviews, and ethnographies. For research design, data collection, analytics, and reporting needs, you can contact Thoroughbred Research Group at torinc.net.