thelab

thelab is a performance-driven agency based in New York City. The company employs 148 people and generates $22 million in annual revenue. thelab helps leading brands evolve and succeed by offering a tailored approach across their key areas of expertise: INSIGHTS, CREATIVE, and TECHNOLOGY. Their INSIGHTS team focuses on understanding customer needs and expectations through consumer segmentation, journey mapping, research, target profiling, and user testing. Their CREATIVE team specializes in engaging audiences with captivating visuals, compelling storytelling, and innovative design, covering aspects like accessibility compliance, competitive audits, concepting, brand development, content strategy, creative strategy, design systems, e-commerce, and messaging. The TECHNOLOGY team builds platforms, databases, and experiences, utilizing analytics configuration, AI-powered features, CMS implementation, full stack engineering, re-platforming, and responsive development. thelab's differentiator lies in their collaborative approach, bringing together designers, writers, technologists, strategists, creators, and big thinkers to deliver work that connects with clients' customers. Interested parties can connect with thelab through their website, thelab.co.