The Scout Guide

The Scout Guide (TSG) is a publishing franchise headquartered in Charlottesville, Virginia. Founded in 2010 by Susie Matheson and Christy Ford, TSG began as a local website and city guide serving the Charlottesville area. The company has since grown to encompass 85+ locations across the United States, with each location led by an editor/owner who acts as a curator, storyteller, and advocate for small businesses. TSG employs 84 people nationwide. TSG produces both print and online content showcasing a diverse range of small businesses, artists, artisans, and makers. The company's guides and online platform highlight and support over 3,000 businesses across the country. TSG's mission is to connect local communities with unique and exceptional businesses through curated content and compelling storytelling. As a 100% women-founded and women-owned franchise, TSG is committed to empowering female entrepreneurs and fostering a supportive network for small business owners. The company's national team manages the design and production of print guides and produces online editorial content, while local editors/owners curate the unique offerings of their respective communities. For more information about becoming a TSG franchisee, visit thescoutguide.com/franchise.