The Rival

The Rival is a student-run news publication based in the United States. Founded as a national network of campus-centric publications, it currently operates at 17 universities nationwide. The company employs 2 people and generates an estimated $100 million in annual revenue. The Rival provides a platform for student journalists to create satirical, cultural, and local content tailored to their respective universities. The company's target audience is college students, aiming to inform and entertain them with news relevant to their campus communities. Each university site is customized to reflect both the institution's unique identity and The Rival's brand standards. The Rival distinguishes itself through its unique business model. It provides students with comprehensive support, including editorial guidance, marketing training, and access to a proprietary content management system (CMS) called Newsroom. This hands-on approach empowers students to take ownership of their publication, guiding them from setup to content creation. For more information, visit The Rival's website at rival-la.com.