The ReThink Group Inc

The ReThink Group Inc. is a boutique consultancy based in New York, New York. The company, founded in 2003, is a small firm with three employees. The ReThink Group specializes in cultivating what they call the "X factor," a characteristic often observed in successful traders and athletes. They leverage neuroscience and psychological research to understand how thoughts and feelings contribute to optimal decision-making and behavior. The company offers coaching, training, and assessment tools designed to enhance emotional intelligence in professional money managers and athletes. These services aim to help clients overcome challenges like slumps, recurring mistakes, and confidence issues, ultimately helping them achieve peak performance. The company's founder, Denise Shull MA, is a recognized expert in advanced emotional intelligence. Shull is the author of "Market Mind Games: A Radical Psychology of Investing, Trading, and Risk," which has been acclaimed as a leading work in trading psychology. She has been featured in prominent publications such as The Wall Street Journal, Financial Times, Bloomberg Markets, Risk Professional, and The New York Times Dealbook. Shull's work has also been highlighted in media coverage of the Showtime drama "BILLIONS." For inquiries or to learn more about The ReThink Group's services, you can visit their website at therethinkgroup.net.