The Lumistella Company

The Lumistella Company, headquartered in Atlanta, Georgia, is a family-owned global intellectual property company. Founded in 2005, the company was originally known as CCA and B, LLC and rebranded in 2020 to reflect its expansion into a global corporation focused on consumer products, brand experiences, and entertainment-based content. The company employs 114 people and generates $50 million in annual revenue. The Lumistella Company's core brands include The Elf on the Shelf®, Elf Pets®, and Elf Mates®, offering a variety of related brand extensions that bring their characters to life. They also create brand experiences and events, such as pop-up shops, photo opportunities, virtual gaming, and destination activities, providing fans with an immersive connection to the world of Santa Claus. The company builds strategic partnerships with studios, publishers, music firms, product companies, agencies, and live entertainment production companies. Their subsidiary, Scout Elf Productions, LLC, focuses on storytelling through animation. To learn more about The Lumistella Company, visit their website at lumistella.com.