The Lead

The Lead is a United States-based company located in Dayton, Ohio. It is a privately held company with 18 employees and generates an estimated $50 million in annual revenue. The Lead focuses on providing in-depth commentary and analysis on basketball, covering both major and minor league teams. Their content delves into topics often overlooked by other media outlets, aiming to enhance the understanding of casual basketball fans. The company distinguishes itself through its unique team branch system, where content is created by passionate fans who follow their respective teams closely. This approach allows for a more authentic and nuanced perspective on the game. For more information, visit The Lead's website at theleadsm.com.