The Harris Poll

The Harris Poll is a market research firm based in Chicago, Illinois, with a workforce of 233 employees. The company generates an estimated $500 million in annual revenue. Founded in 1963, The Harris Poll boasts a rich history as one of the longest-running public opinion surveys in the United States. Today, it operates as part of Harris Insights & Analytics, a global consulting firm specializing in social intelligence. Harris Insights & Analytics assists clients in a variety of areas, including building corporate reputation, developing brand strategies, and tracking performance through public relations research. The firm aims to provide valuable insights and advisory services to empower leaders in making informed decisions. The Harris Poll differentiates itself through its extensive experience and proven track record in public opinion research. By leveraging its historical data and insights, the firm helps clients understand consumer sentiment, motivations, and trends. This deep understanding allows businesses to make strategic decisions that resonate with their target audiences. For more information, visit The Harris Poll's website at theharrispoll.com.