The AroundCampus Group

The AroundCampus Group is an advertising company with headquarters in Chapel Hill, North Carolina with 53 employees. Reaching a revenue in excess of five hundred million ($500M),the company has its roots in developing media and solutions for the needs of college universities. The primary focus of operations is the expansion of college communication and marketing infrastructure. Operations include publishing well over 300 branded college and univeristy guides to parents, school staff, faculties, and over 210 college related digital platforms aimed at students alongside a dining venue and nightlife entertainment deals app – UConnection utilized by over ,25 students. The "AroundCampus community beacon network 'UBeacom'" is developed to provide interactive marketing solutions paired with data aggregation. Moreover, the conglomerate provides on campuses marketing solutions targeting regional and natonal brands allowing for physical promotional activities and campus-specific reach. An integral part AroundCampus Group endeavors is its wide network of dedicated student ambassadors with a presence spaning over campuses. These marketing representatives work effectively to deliver branding, engagement exercises, and client-focused academic research. Providing a comprehensive online platform for educational content and insights, the hub caters to user interests, integrates local dining events, and maintains a database pertaining to services for students. Utilizing a multi direction approach, brand messaging is developed to resonate accurately with the primary target audience "where they work, live to play and educate themselves". For those seeking advertising solutions, services are tailored uniquely to the interests and needs encountered on campus platforms. While the company cultivates a full suite of its own offerings with a strong sense of community orientation, the parent company encourages application for its multi-faceted collegiate internship programs in an effort, to further assist in the dissemination of knowledge .