The 3 Conference

The 3 Conference is a United States-based company located in Palo Alto, California. It is a relatively small company with 8 employees and generates an estimated $3 million in annual revenue. The 3 Conference focuses on addressing the disparity in female representation in advertising creative leadership. They aim to bridge the gap between advertisers and female consumers, recognizing that women control 80% of consumer spending. Their offerings include a large annual conference, smaller regional "MiniCons," an agency certification program, proprietary research, customized consulting packages, and an active online community. Beyond their core programs, The 3 Conference also supports aspiring female creatives through a scholarship fund. Their mission is driven by the belief that increasing female leadership in advertising will lead to more effective marketing strategies that resonate with female consumers. To learn more about The 3 Conference, visit their website at 3percentmovement.com.