Tandem Theory

Tandem Theory is a data-driven customer acquisition and retention agency based in Dallas, Texas. The company employs 106 people and generates an annual revenue of $7.4 million. Tandem Theory assists businesses in bringing their CMO's vision to reality by unifying customer data for a comprehensive understanding of their customer base. They offer a range of services to support this, including data integration, data architecture, and marketing program execution. Their marketing expertise encompasses targeted personalized messaging for customer acquisition and retention, data-driven performance media, CRM and loyalty strategy development and implementation, impactful creative and content creation, and performance analytics to identify the most effective strategies. Tandem Theory distinguishes itself through its commitment to integrating data with creativity, planning with action, trust, and accountability. They believe that collaboration between brands and their agency is key to achieving optimal results. Visit Tandem Theory's website at tandemtheory.com for more information.