Symphony Advanced Media

Symphony Advanced Media (SymphonyAM) is a small, privately held media research and data technology firm located in Palo Alto, California. With a staff of five, SymphonyAM generates approximately $5 million in annual revenue. SymphonyAM specializes in measuring integrated cross-media consumption and its impact on consumer behavior. The company's clients include advertisers, agencies, and publishers who utilize SymphonyAM's insights to optimize media strategies and enhance advertising performance. SymphonyAM's approach centers on providing single-source, real-time cross-media measurement through passive tracking methods. SymphonyAM's proprietary data platform, SymphonyAM MediaPulse, empowers clients with advanced cross-media measurement technology. This platform enables the creation of mobile applications that passively track simultaneous exposure to television, online, social, and mobile media. Additionally, SymphonyAM's ad effectiveness survey methodologies utilize innovative techniques to generate more reliable test and control groups, leading to improved accuracy in lift metrics. For more information about SymphonyAM and its services, please visit www.symphonyam.com.