Straight Line Theory

Straight Line Theory is a UX company headquartered in Minneapolis, Minnesota. The company employs five individuals and generates approximately $2.5 million in annual revenue. Straight Line Theory specializes in designing and improving websites, apps, and other digital products. They achieve this through a three-phase process: understanding users, defining the user experience, and testing, evaluating, and improving the product. Their user research and interviews help businesses gain insights into their target audience's behavior and goals. They then design intuitive experiences across various screen sizes, utilizing wireframes and prototypes for visualization and testing. Finally, Straight Line Theory conducts usability testing with real users to identify and address any issues, providing actionable solutions for improvement. One of Straight Line Theory's key differentiators is their commitment to providing concise and clear usability testing results, focusing on evidence-based solutions rather than lengthy reports. They are also members of Nostos, a network of independent agencies with complementary skills and industry expertise. To learn more about Straight Line Theory's services and how they can help your business, visit their website at straightlinetheory.com.