Stape

Stape is a small business based in Dover, Delaware, with 8 employees. They focus on providing tools and services for digital marketing, specifically server-side tagging. Stape offers hosting solutions for server-side Google Tag Manager, accessible globally and within the European Union, as well as hosting for Meta Conversions API Gateway. Their platform is complemented by a range of apps, plugins, templates, and extensions designed to enhance tracking capabilities and simplify the implementation of server-side tagging. A key differentiator for Stape is its focus on first-party cookie tracking, a solution becoming increasingly important as third-party cookies are phased out. They emphasize the benefits of server-side tracking, including overcoming ad blocker limitations, improving ad attribution, and enhancing data analysis through server-to-server integration. Stape also highlights its cost-effectiveness, user-friendly interface, and robust support system. For more information about Stape and its services, visit their website at stape.io.