Squabisch

Squabisch is a small pretzel company based in Berkeley, California, founded in 2015 by Uli Elser. The company, with a team of three employees, has generated $2.5 million in revenue. Squabisch specializes in crafting a wide array of pretzels, both traditional and unique, drawing inspiration from the Schwaebisch region of Germany, where Elser's heritage lies. While they offer over 70 distinct pretzel varieties, they typically feature 5-6 at each event. Popular options include Asiago, Kalamata Olive & Meyer Lemon, Black Forest Ham Bacon & Swiss & Gruyere Cheese, Gorgonzola & Grilled Red Onions, Jalapeno & Cheddar Cheese, and Dark Chocolate with Bitter Orange. In addition to their diverse pretzel offerings, Squabisch aims to bring a California twist to traditional Schwaebisch cuisine. The company is set to open its first retail bakery storefront in January 2022. For more information about Squabisch and their extensive pretzel menu, visit their website at squabisch.com, follow them on Instagram at @squaby, or find them on Facebook at facebook.com/squabisch.