Sports Backers

Sports Backers is a 501(c)(3) charitable nonprofit organization based in Richmond, Virginia. Founded over 31 years ago, Sports Backers is dedicated to promoting active living throughout the community. The organization employs 42 individuals and generates annual revenue exceeding $10,000. Sports Backers focuses on inspiring individuals of all backgrounds to adopt an active lifestyle. They achieve this through a variety of programs and events designed to engage the community. Sports Backers owns, produces, and collaborates on 15 annual events, including several prominent races like the Ukrop’s Monument Avenue 10K, the Allianz Partners Richmond Marathon, and the CarMax Richmond Half Marathon. Their portfolio also encompasses events such as the Dominion Energy Riverrock, the Markel Corporate Run, and the Richmond International Dragon Boat Festival, catering to a wide range of interests. Beyond their large-scale events, Sports Backers operates programs such as Bike Walk RVA, Fitness Warriors, and Kids Run RVA, which further cultivate an active community. These initiatives aim to make active living accessible and appealing to individuals of all ages and abilities. For more information about Sports Backers and their programs, visit their website at sportsbackers.org.