Specialty Equipment Market Association

The Specialty Equipment Market Association (SEMA) is a trade association based in Diamond Bar, California. With 190 employees, SEMA is a prominent player in the automotive industry, generating annual revenue of $50 million. SEMA serves a diverse community of businesses involved in the specialty automotive aftermarket. Its members encompass manufacturers, distributors, retailers, publishers, auto restorers, street rod builders, restylers, car clubs, and race teams. These businesses specialize in creating, selling, and utilizing a wide range of parts and accessories designed to enhance vehicles. SEMA's mission is driven by a shared passion for cars, trucks, and SUVs. Members leverage their expertise to produce specialty parts and accessories that improve vehicle aesthetics, performance, functionality, safety, and overall enjoyment. Visit SEMA's website at sema.org for more information.