Soulsight

Soulsight is a company based in Chicago, Illinois, with a team of 91 employees. They primarily work with clients in the United States. Soulsight generates an annual revenue of $17 million. Soulsight specializes in understanding consumer behavior by uncovering the underlying emotions that drive purchasing decisions. They achieve this by combining insights into human psychology with a deep understanding of product development. This approach allows them to deliver innovative and impactful solutions for their clients. Soulsight differentiates itself through its unique methodology, which they describe as "intersecting human truths with product truths." This emphasizes their commitment to a human-centered design approach that goes beyond surface-level data and delves into the emotional motivations of consumers. To learn more about Soulsight's services and approach, visit their website at soulsight.com.