SOFTlab

SOFTlab is a design studio based in New York City. Founded by Michael Szivos, the studio employs 9 people and generates $2.5 million in annual revenue. SOFTlab combines research-based design with a focus on the intersection of technology, craft, and materials. They explore the boundaries between architecture and other disciplines, creating projects that reframe how people interact with the world. Their team comprises artists, programmers, architects, and others who are united by their curiosity and desire to find unexpected possibilities in complex settings. SOFTlab prioritizes contextual conditions in their design process. They examine existing environments and project briefs to create interventions that extend and enhance those contexts. Their work is driven by active engagement with people, resulting in projects that are both surprising and appropriate to their surroundings. For more information, visit SOFTlab's website at softlabnyc.com.