SOFTIES

Softies is a small, family-owned business based in Howard Lake, Minnesota. Founded in 2005, the company employs three people. Driven by a desire to create comfortable apparel, Softies has grown from a home-based operation to a recognized brand with a global customer base. Softies specializes in ultra-soft sleepwear, loungewear, and luxury robes. Their products are designed with high-quality fabrics that regulate body temperature, wick away moisture, and maintain their softness over time. The company's commitment to quality and comfort has earned them a loyal following and recognition from prominent media outlets, including Oprah’s Favorite Things. A key differentiator for Softies is their unique fabric development. The company started with a goal of creating a fabric that provided both comfort and practicality, working closely with a long-time designer to achieve this goal. This dedication to innovation and customer satisfaction has been fundamental to their success. To connect with Softies, visit their website at softiespjs.com.