Socialarc

AudienceArc is a privately held marketing analytics company based in Berkeley, California. With a team of 5 to 9 employees, the company has generated annual revenue of $2.5 million. AudienceArc specializes in providing marketing analytics solutions designed to help clients understand their market impact. They serve a diverse clientele, including Fortune 500 corporations and growing startups. Their services aim to empower clients with data-driven insights to optimize their marketing campaigns, allocate budgets effectively, and develop robust strategies. The company's core technology, Relevance Index, serves as a key performance indicator (KPI) for C-suite executives. This proprietary metric quantifies brand performance by analyzing the quality and context of media coverage. Furthermore, AudienceArc offers "Reporting as a Service" to bridge the gap between raw marketing data and actionable analytics, providing clients with clear and insightful reports. To learn more about AudienceArc's marketing analytics solutions, visit their website at audiencearc.com.