Shift Up

Shift Up Now is a Florida-based organization dedicated to supporting female athletes in motorsport. Founded in St. Augustine Beach, Shift Up Now focuses on connecting female athletes with partners who are willing to invest in their careers. Shift Up Now aims to bridge the funding gap that exists in motorsport, where financial resources directly impact an athlete's ability to compete. Recognizing that women receive less than 1% of the $66 billion annual spend in global sports marketing, the organization works to ensure talented female athletes have the necessary resources to succeed. Shift Up Now envisions a future where female athletes compete and win at the highest levels of motorsport, including NASCAR, Sports Car racing, and IndyCar. Their mission is to empower female athletes by providing funding opportunities and creating pathways for them to achieve their full potential. Visit Shift Up Now's website at shiftupnow.com for more information.