San Diego Convention and Visitors Bureau

The San Diego Tourism Authority (SDTA) is a private, non-profit organization based in San Diego, California. It is a mutual benefit corporation composed of nearly 1,000 member organizations representing a range of businesses, local governments, and individuals. SDTA's primary function is to promote San Diego County as a prime vacation destination and convention site. The organization's membership includes tourism-related entities such as hotels, restaurants, arts and attractions, shopping centers, and transportation services, as well as companies indirectly involved in the visitor industry. SDTA's primary funding comes from the San Diego Tourism Marketing District Funds, generated through self-assessments by lodging and tourism-related businesses. The organization also receives support from member dues, advertising, and in-kind promotional assistance from its extensive membership. For inquiries or more information, please visit SDTA's website at sandiego.org.