Samata

Samata is a company based in Chicago, Illinois, specializing in brand strategy development. With 17 employees, they provide services to a variety of clients, from startups to large enterprises looking to refresh their brand identity. Samata focuses on helping businesses, regardless of their size or stage, establish a clear and impactful brand strategy that resonates with their target audience. The company's core approach centers around design thinking, a human-centered methodology that emphasizes empathy, experimentation, and iterative development. Samata believes that a strong brand strategy is essential for success in today's competitive landscape, helping businesses stand out, connect with customers, and achieve their goals. Samata emphasizes the importance of understanding both established businesses looking to evolve and innovative startups entering the market. They guide clients through a process of defining their brand purpose, values, and personality, and translating these into tangible brand assets like logos, messaging, and visual identity. To learn more about Samata's brand strategy services, visit their website at samata.us.