Safro Automotive Group

Safro Automotive Group was a privately held company headquartered in Brookfield, Wisconsin. Operating from 1962 to 2017, the company employed between 250 and 499 people and generated an annual revenue of $100 million. Safro Automotive Group was originally founded in 1962 by Jack Safro as a pre-owned car dealership in Pewaukee. The company's main dealerships included Safro Ford, Infiniti North Shore, Lexus of Brookfield, Lexus North Shore, and Safro Toyota. Safro Automotive Group was a pioneer in the Midwest, opening the first Toyota dealership in the region in 1967 and becoming one of the first dealerships to be awarded the Lexus brand in 1989. Over the years, Safro expanded its offerings to include additional automotive brands and even boats. In addition to its dealerships, Safro Automotive Group operated locations in Oconomowoc and Glendale, Wisconsin. The company was recognized as a Top Workplace four times and prided itself on its commitment to providing high-quality customer service. Safro's mission statement emphasized honesty, integrity, professionalism, and leadership, while also highlighting the importance of community support. Safro Automotive Group can be reached online at safro.com.