Ruby Radio Corporation

Ruby Radio Corporation is a privately held company based in Elko, Nevada. Founded in 2002, the company employs 6 people and generates $2 million in annual revenue. Ruby Radio Corporation operates a variety of radio stations serving the Elko area. Their flagship station, Mix 96.7, has been the top-rated station in the region for 16 consecutive years. They also operate BIG Country 103.9, KZBi-FM, True Country Classics 100.5 FM, 101.1 Coyote FM, and Z107.7. Through strategic signal expansions, Ruby Radio covers a wide area along I-80, reaching listeners from Golconda Summit to Wells. The company differentiates itself through its commitment to local programming and community engagement. Their stations feature a diverse range of music genres, catering to a broad audience. Ruby Radio also leverages technology to expand its reach and provide listeners with additional programming options through HD signals. For more information, visit rubyradio.fm.