River District Association

The River District Association (RDA) is a 501(c)(3) not-for-profit corporation located in Danville, Virginia. Established in 1999, the RDA is a small organization with six employees and generates an annual revenue of $2.5 million. The RDA's mission is to promote the businesses, attractions, and history of Danville's downtown community, now known as the River District. The RDA focuses on revitalizing the River District through various initiatives and programs. They aim to increase demand for products and services within the district by developing transformation strategies that align with the National Main Street Center's Four-Point Approach. As a designated Virginia Main Street Community Partner and Accredited National Main Street Center Program Member, the RDA collaborates with the National Main Street Center to implement best practices for downtown revitalization. Their efforts contribute to the overall improvement and economic growth of the River District. For more information about the River District Association and its initiatives, visit their website at riverdistrictassociation.com.