REI

  • Retail
  • Kent WA
  • 9,981 employees
  • Retail
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Company Overview

Headquarters
6750 S 228TH ST, Kent WA
Website
rei.com
Email
rm****@rei.com
Phone
(253) 891-2500
Employees
9,981
Founded in
1938
Industry
Retail
NAICS Code
NAICS Code 45 Companies
SIC Code
SIC Code 59 Companies
SIC Code 5941 Companies
SIC Code 594 Companies
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Financials & Stats

Revenue

$2,600B

Web Visits

20,000,000-30,000,000

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Who is REI

Recreational Equipment, Inc. (REI) is a retailer headquartered in Kent, Washington. With 9,981 employees, REI generates approximately $2.6 billion in annual revenue. Founded in 1938, REI operates as a customer-owned cooperative, meaning it prioritizes members' interests above shareholder profits. REI offers a wide range of outdoor gear, apparel, and equipment, catering to individuals and families seeking to enjoy nature. Their offerings encompass everything from beginner-friendly essentials to advanced technical gear, along with expert advice from knowledgeable staff. REI also provides rental equipment, allowing customers to try different gear before purchasing. Beyond products, REI fosters a community of outdoor enthusiasts through inspiring stories, events, and educational programs. The cooperative emphasizes sustainability and environmental stewardship, ensuring their practices benefit the outdoors. Customers can learn more about REI's commitment to outdoor adventures and responsible practices by visiting rei.com.

Company Leadership

Ben Steele

Executive Vice President, Chief Customer Officer

Phone Email
Sam Horn

Senior Strategist, Member & Cobrand Mastercard Experience

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James Thompson

Owner

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John Michael Cohan

President

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Sharon Philpott

Board of Directors - Served on all committees and past chair of Audit & Finance and NomGov

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REI Industry Tags

Outdoor
Co-Op
Retailer
Ecommerce
Outdoor Programs and Travel
Retail
Miscellaneous Retail Stores
Nec
Sporting Goods Stores
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REI Tech Stack

JavaScript
HTML
PHP
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Analyze industry trends and opportunities by examining competitors and companies comparable to REI, including their performance metrics, financials, growth dynamics, and competitive benchmarks.

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2,600M 293 Parsippany, NJ 1918
2,550M 31 Rock Falls, IL
2,400M 49 Hutchinson, KS 1921
2,200M 9,825 Woodcliff Lake, NJ 1986
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FAQ

What is the location of REI's headquarters?
The headquarters of REI are situated at 6750 S 228TH ST, Kent WA
What is REI's phone number?
REI's contact number is (253) 891-2500.
What is REI's official website?
The official website of REI can be found at rei.com.
What is REI's current revenue?
As of October 2024, REI's annual revenue reached $2,600B.
How many employees does REI currently have?
REI employs approximately 9,981+ people as of October 2024
Which industries is REI primarily operating in?
REI operates in the following industries: Retail, Shopping
Who is the Executive Vice President, Chief Customer Officer of REI?
REI's Executive Vice President, Chief Customer Officer is Ben Steele
What are REI's industry tags?
REI's industry tags include: Outdoor, Co-Op, Retailer
When was REI founded?
REI was founded in 1938.

Employee Directory

Key Employees

Harmeet Riyar

Chief Executive Officer

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Bruce Klein

CTPAT Program Manager

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Gordon Searles

Systems Engineer

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Eileen Pollack

Direct Sales Operations Manager

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David Butler

Outdoor Instructor

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Greg Thiessen

Director, HR Shared Services

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Christine Vogeler

Store Planner

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Guy Logsdon

Lead Software Engineer

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Lauren Peaslee

Lead Designer

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Josh Hess

Outreach Specialist

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