Refinition

Refinition is a three-employee company based in Austin, Texas, focused on revolutionizing digital marketing strategies. Refinition specializes in providing precise audience identification and delivery for multi-device, multi-channel marketing campaigns. Their platform combines millions of data attributes to create adaptive models that optimize audience targeting. This process enhances existing customer insights by integrating CRM data and leveraging IP address location data for personalized, one-to-one marketing. The company's unique selling point is its exclusive access to a private network of data, allowing them to connect offline and online data at scale. Refinition boasts the ability to identify a majority of US visitors to specific geo-framed locations, gathering millions of unique device IDs linked to households, client, competitor, and category-based locations. These device IDs are then enriched with extensive third-party data sources, providing comprehensive user profiles. Businesses interested in learning more about Refinition's advanced cross-environment tracking and attribution solution can visit their website at refinition.com.