Purcell

Purcell is a small business based in Capitola, California, with four employees. They generate $2.5 million in annual revenue. Purcell offers smart dispensers for retailers, brands, and shoppers, providing a solution for refilling products. These dispensers aim to streamline supply chains, provide data analytics, and create a positive customer experience. Purcell's technology targets a range of businesses beyond traditional retail, including corporate campuses, cafeterias, restaurants, ghost kitchens, convenience stores, and online fulfillment centers. Purcell believes their "packaging at purchase" model has the potential to revolutionize food retail, similar to the impact of the barcode in the 1970s. They emphasize the role of reducing food packaging in lowering household waste, which comprises 75% of American household trash. Interested parties can learn more about Purcell's solutions by visiting their website at purcell.eco.